How Did Lacoste Come Up With Their Logo?

Question Asked by a Client: Which garments mark has a gator on it? What's the story behind the logo? 

I trust you are discussing this one:

That is the logo for Lacoste, set up by René Lacoste, a champion French tennis player. Amid 1926-27, he was positioned as the main player, and won seven Grand Slams all through his profession.

Around then, tennis players wore garments not at all like what is worn today. They used to wear garments one would wear at an office today - conservative shirts, pants and a tie. Lacoste needed garments that would be less prohibitive, while extending towards the flip side of the court to achieve a very much put shot.

"One day I saw my companion the Marquis of Cholmondeley wearing his polo shirt on the court, 'a useful thought'."

René instantly appointed an English tailor to join a couple shirts in both cotton and fleece. It soon got to be distinctly famous, yet did not have a name yet.

Around that time, René had picked up the epithet of "The Crocodile", for reasons that flutter between his playing style, his athlecity and a wager. Truth is stranger than fiction. A wager.

"The American press named him the Alligator in '27, after he bet for a croc skin bag with the chief of the French Davis Cup group. When he came back to France, "gator" got to be "crocodile," and Lacoste was referred to perpetually after as the Crocodile."

That moniker gave him the thought for the logo, and the customized brand of 'Lacoste', with the mark crocodile insignia, was conceived.

Post retirement, he formally began an organization, La Chemise Lacoste, with his companion, André Gillier, to mass deliver and market the now understood brand of T-shirts.